In the fall of 2003, Jerry and Laura Lasco opened The Tasting Room in Uptown Park ("TTR"). A small, European-style wine bar and café, the 1,000 square-foot TTR quickly became a popular destination for Houston's wine and food lovers. Since that time, Lasco Enterprises has expanded TTR Uptown Park to its current 7,600 square foot size and added a new concept (The Reserve Room) at Uptown Park, opened the second TTR location in Houston's River Oaks area (2006), introduced the highly regarded MAX's Wine Dive restaurant concept into the Houston market (2006), opened MAX's Wine Dive in Austin (2009), and in late 2010 opened MAX's in San Antonio. In early 2011, we opened The Tasting Room in CITYCENTRE, Houston's premier mixed-use development. Designed to be TTR's culinary flagship, this 14,000+ square foot location (inside and outside) is known for its immense patio, Enomatic (c) wine-service systerms, and its Neopolitan-style pizzas made in the wood-burning pizza oven.
Along with many wine tastings and dinners, each spring and fall for the first three years of operation we hosted our "Cellar Classic" at TTR Uptown Park. Participants in this one-day event enjoyed an afternoon-long tasting of 100 wines and samples of delicious food prepared by many of Houston's best chefs. This event has grown each year, and in the fall of 2006, more than 400 wine and food enthusiasts attended our Saturday "Grand Tasting Experience."
Over the years, we recognized that, within Houston proper, there was no multiple-day event solely dedicated to the appreciation of fine wine and food. So we decided to fill that void and we introduced the Houston the Houston Cellar Classic: A Celebration of Wine and Food in 2007. The past few years' events have been smashing successes - in 2009, we had over 700 people attend the Saturday Grand Tasting, and in 2010 we had more than 750; we plan on making this year's event even better! This celebration will span almost an entire week, will feature multiple events occurring at all of our Houston locations, and will benefit deserving local charities. Our goal is to continue producing the City of Houston's finest wine and food event, drawing participants from the Houston area, as well as Austin, San Antonio, Dallas and beyond. Beginning Wednesday, October 19, 2011 and ending Saturday, October 22, 2011, the 2011 Houston Cellar Classic will feature fourexceptional wine and food events - not to mention amazing retail prices on TTR and MAX's expansive selection of wines from around the world. We hope you will join us during this exciting week!
Cheers,
The TTR/MAX's Family
